100+ Articles Published · Sitecore · Next.js · AI Development

Thinkingout loud.

Deep dives into Sitecore, AI development, v0 workflows, and modern web engineering.

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Mar 2026

SitecoreAI Marketplace – AI Skills

Sitecore Marketplace apps can use the new AI Skills APIs—Brand Review and more—so you can validate content against Brandkits from workflows, webhooks, or Marketplace apps, including alongside the Vercel AI SDK.

SitecoreMarketplaceAI SkillsNext.jsBrandkit

12 minRead article →

Mar 2026

The Return of OSR: A SitecoreAI Proof of Concept

A PoC bringing on-demand revalidation back to Sitecore AI after publishing changes made it harder—using Content SDK and the App Router to regain fast, targeted revalidation with less effort.

SitecoreAIContent SDKNext.jsRevalidation

14 minRead article →

Feb 2026

Sitecore Marketplace App – The Image Hotspot Manager

Building a Marketplace-style experience in SitecoreAI: click-to-place image hotspots, drag to reposition, and tooltips—faster editorial UX than manual X/Y coordinates.

MarketplacePage BuilderSitecoreAIEditing

10 minRead article →

Jan 2026

Sitecore Marketplace and Vercel AI SDK – When 1 + 1 truly becomes more than 2

Combining the Sitecore Marketplace SDK with the Vercel AI SDK after a hackathon—natural-language workflows, LLMs, and real Sitecore context in one stack.

Vercel AI SDKMarketplaceSitecore AILLM

12 minRead article →

Sep 2025

Sitecore Marketplace – Did you already think about a Demo mode?

Discover how to improve Sitecore Marketplace plugins with innovative demo modes, allowing marketers to preview and test apps before installation.

SitecoreMarketplacev0Demo ModeUX

8 minRead article →

Aug 2025

Vercel v0 – From Snippets to Sync: Choosing the Right v0 Workflow

Explore the various workflows v0 offers for integrating AI-generated code into your projects.

v0VercelWorkflowAI Development

6 minRead article →

Aug 2025

Vercel v0 – My very first steps into a new universe – Part 2

Discover how v0's new Agentic Mode transforms the development experience with coordinated AI agents.

v0VercelAI Development

7 minRead article →

Aug 2025

Vercel v0 – My very first steps into a new universe – Part 1

First steps with v0 for Sitecore and marketplace work—early use cases, results, and what changed as v0 shipped major improvements.

v0VercelAISitecore

10 minRead article →

Apr 2025

Stripped Down, Amped Up: The New XM Cloud Starter Kit and Content SDK for Developers

Developer experience improvements to the XM Cloud starter and Content SDK—presented at SUGCON Europe 2025—with a leaner path from zero to productive headless builds.

XM CloudContent SDKNext.jsDevEx

12 minRead article →

Apr 2025

XM Cloud – Dealing with dynamic redirects and concerned about middleware invocations and performance? You're in the right place to discover a new approach.

XM Cloud redirects with Next.js—balancing Accelerate recipes, middleware cost, and performance when handling dynamic redirect rules at scale.

XM CloudNext.jsMiddlewareRedirects

10 minRead article →

Topics

What I write about.

Sitecore & SitecoreAI

Architecture patterns, Content SDK, SitecoreAI, and best practices for composable DXP and AI-native experiences.

Ongoing

Next.js & React

App Router, server components, performance optimization, and modern frontend patterns.

Ongoing

AI Development

v0, Vercel AI SDK, agentic workflows, and AI-assisted development tooling.

2025-2026

Marketplace Apps

Building, shipping, and maintaining production-ready Sitecore Marketplace applications.

2025-2026

Developer Experience

DevEx patterns, tooling, CI/CD, and making developer workflows faster and more reliable.

Ongoing

Community & Speaking

Conference talks, user group presentations, and community event recaps.

Ongoing

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